Sample data — fictional firm and clients

Bluebird Digital Marketing

Jan–Sep 2026 · Balances as of Sep 30, 2026 · Accrual basis

Revenue
$328,913
vs prior year +5.5%
Gross profit
$229,763
Gross margin 69.9%
Net income
$23,350
Net margin 7.1%
Cash
$15,192
As of Sep 2026 month-end
Accounts receivable
$44,374
As of Sep 2026 month-end
Accounts payable
$17,547
As of Sep 2026 month-end

Needs attention (2 flags)

Why each flag fired, and where to look.

  • BookkeepingUncategorized

    Ask My Accountant balance $1,850

    Uncategorized Income, Expense or Asset, or Ask My Accountant, has activity in the trailing 3 months or a balance at the as-of month-end.

    Show the line
  • PerformanceLow cash

    Cash $15,192 is below the 3-month average monthly spend of $33,760

    Cash is below 0, or below the trailing 3-month average of COGS plus Expenses.

    Show the line

Last 24 months.

Revenue by month
Revenue by monthRevenue: $34,816 in Oct 2024 to $38,076 in Sep 2026; low $32,092 in Dec 2024, high $38,076 in Sep 2026.$0$10k$20k$30k$40kMar '25Sep '25Mar '26Sep '26Revenue, Oct 2024: $34,816Revenue, Nov 2024: $34,689Revenue, Dec 2024: $32,092Revenue, Jan 2025: $34,100Revenue, Feb 2025: $34,081Revenue, Mar 2025: $34,361Revenue, Apr 2025: $34,535Revenue, May 2025: $33,842Revenue, Jun 2025: $35,352Revenue, Jul 2025: $35,219Revenue, Aug 2025: $34,062Revenue, Sep 2025: $36,193Revenue, Oct 2025: $36,673Revenue, Nov 2025: $36,473Revenue, Dec 2025: $34,943Revenue, Jan 2026: $36,185Revenue, Feb 2026: $36,991Revenue, Mar 2026: $36,564Revenue, Apr 2026: $36,881Revenue, May 2026: $36,485Revenue, Jun 2026: $37,578Revenue, Jul 2026: $34,868Revenue, Aug 2026: $35,284Revenue, Sep 2026: $38,076
Net income by month
Net income by monthNet income: $1,548 in Oct 2024 to $3,313 in Sep 2026; low $642 in Dec 2024, high $3,373 in Jun 2026.$0$1k$2k$3k$4kMar '25Sep '25Mar '26Sep '26Net income, Oct 2024: $1,548Net income, Nov 2024: $1,699Net income, Dec 2024: $642Net income, Jan 2025: $1,132Net income, Feb 2025: $1,110Net income, Mar 2025: $1,288Net income, Apr 2025: $1,485Net income, May 2025: $855Net income, Jun 2025: $1,838Net income, Jul 2025: $2,267Net income, Aug 2025: $1,167Net income, Sep 2025: $2,249Net income, Oct 2025: $3,095Net income, Nov 2025: $2,774Net income, Dec 2025: $1,910Net income, Jan 2026: $2,413Net income, Feb 2026: $2,683Net income, Mar 2026: $2,567Net income, Apr 2026: $2,907Net income, May 2026: $2,442Net income, Jun 2026: $3,373Net income, Jul 2026: $1,512Net income, Aug 2026: $2,141Net income, Sep 2026: $3,313
Cash at month-end
Cash at month-endCash: $14,755 in Oct 2024 to $15,192 in Sep 2026; low $13,359 in Nov 2024, high $15,344 in Apr 2026.$0$5k$10k$15k$20kMar '25Sep '25Mar '26Sep '26Cash, Oct 2024: $14,755Cash, Nov 2024: $13,359Cash, Dec 2024: $14,658Cash, Jan 2025: $14,613Cash, Feb 2025: $14,610Cash, Mar 2025: $14,854Cash, Apr 2025: $14,866Cash, May 2025: $14,869Cash, Jun 2025: $14,935Cash, Jul 2025: $14,920Cash, Aug 2025: $14,906Cash, Sep 2025: $14,971Cash, Oct 2025: $15,065Cash, Nov 2025: $15,185Cash, Dec 2025: $13,660Cash, Jan 2026: $15,078Cash, Feb 2026: $15,169Cash, Mar 2026: $15,314Cash, Apr 2026: $15,344Cash, May 2026: $15,304Cash, Jun 2026: $15,336Cash, Jul 2026: $15,243Cash, Aug 2026: $15,108Cash, Sep 2026: $15,192

Profit and loss

Oct 2025 to Sep 2026 · Accrual basis · Expand parent accounts to see their sub-accounts.

Bluebird Digital Marketing profit and loss by month
AccountOct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26YTDJan–Sep 2026Prior yearJan–Sep 2025
$36,673$36,473$34,943$36,185$36,991$36,564$36,881$36,485$37,578$34,868$35,284$38,076$328,913$311,744
$35,217$35,024$33,536$34,735$35,522$35,080$35,472$34,969$36,078$33,391$33,849$36,607$315,702$299,119
Reimbursable Expenses Billed$1,456$1,449$1,408$1,450$1,469$1,484$1,409$1,516$1,500$1,477$1,436$1,470$13,210$12,625
$10,948$10,951$10,624$10,918$11,160$11,062$11,007$10,994$11,335$10,575$10,657$11,441$99,149$93,786
Freelance Creative$5,071$5,193$4,993$5,178$5,192$5,121$5,135$5,180$5,309$4,954$5,052$5,350$46,472$43,725
Freelance Development$2,960$2,851$2,796$2,865$2,963$2,987$2,958$2,859$3,021$2,825$2,789$3,062$26,328$25,161
Stock Media & Licensing$552$538$520$551$564$540$542$545$567$522$530$566$4,927$4,663
Third-Party Software for Clients$921$891$890$899$930$926$903$920$936$857$860$962$8,193$7,784
Reimbursable Costs$1,445$1,478$1,425$1,423$1,511$1,489$1,470$1,490$1,502$1,418$1,426$1,501$13,230$12,453
Gross Profit$25,725$25,522$24,320$25,268$25,831$25,502$25,873$25,491$26,244$24,293$24,628$26,635$229,763$217,959
$22,635$22,753$22,415$22,859$23,153$22,939$22,971$23,054$22,876$22,786$22,492$23,327$206,459$204,612
$14,819$14,929$14,604$15,013$15,320$15,093$15,183$15,208$14,949$14,971$14,699$15,425$135,861$134,412
Office Rent$1,985$1,979$2,067$1,997$1,985$2,053$1,989$1,990$2,066$2,055$2,054$2,057$18,245$18,316
$1,340$1,335$1,303$1,338$1,323$1,316$1,306$1,326$1,333$1,324$1,292$1,313$11,871$11,826
Advertising & Marketing$866$890$847$881$894$861$866$887$900$846$871$888$7,894$7,778
$734$743$735$749$752$732$750$744$743$719$733$754$6,675$6,558
$577$577$579$577$572$578$584$569$574$583$576$583$5,195$5,161
$580$572$569$578$576$577$559$582$568$580$566$565$5,152$5,145
Utilities & Internet$268$260$262$262$263$269$267$269$269$263$261$263$2,386$2,394
Office Supplies$215$223$216$215$215$216$221$223$217$220$217$225$1,968$1,961
Training$264$264$268$269$263$258$268$270$270$259$258$261$2,376$2,374
Merchant Account Fees$354$341$333$344$356$353$344$356$356$335$335$359$3,139$2,976
Bank Service Charges$90$89$88$90$87$88$88$89$88$89$89$89$797$791
Dues & Subscriptions$174$180$175$177$177$175$176$173$173$172$172$177$1,571$1,589
Depreciation Expense$370$370$370$370$370$370$370$370$370$370$370$370$3,330$3,330
Net Operating Income$3,090$2,769$1,905$2,409$2,678$2,562$2,902$2,436$3,368$1,506$2,136$3,308$23,305$13,347
$5$5$5$5$5$5$5$5$5$5$5$5$45$44
Interest Income$5$5$5$5$5$5$5$5$5$5$5$5$45$44
Net Other Income$5$5$5$5$5$5$5$5$5$5$5$5$45$44
Net Income$3,095$2,774$1,910$2,413$2,683$2,567$2,907$2,442$3,373$1,512$2,141$3,313$23,350$13,391

Balance sheet

As of Sep 2026 month-end. Highlighted rows feed the Cash, AR and AP figures.

Bluebird Digital Marketing balance sheet
AccountSep 30, 2026As ofSep 30, 2025A year earlier
$80,680$81,367
$15,192$14,971
Accounts Receivable (A/R)$44,374$43,272
Prepaid Expenses$11,100$11,100
$2,614$4,625
Security Deposits$7,400$7,400
$45,911$41,262
Accounts Payable (A/P)$17,547$16,795
Business Credit Card$17,620$15,857
Payroll Liabilities$1,681$1,700
Deferred Revenue$7,212$6,910
Ask My Accountant$1,850$0
$34,769$40,106
Common Stock$18,500$18,500
Retained Earnings$21,280$22,322
Shareholder Distributions-$28,361-$14,107
Net Income$23,350$13,391
Total Liabilities and Equity$80,680$81,367